Italo Fontana’s creative drive and perseverance to innovate stand out through the brand’s timepieces and success story. His contemporary vision, design aesthetics, and personality combined with the vintage designs presented the brand with a distinct USP. Meanwhile, Italo Fontana elevated these designs with his own personal signature. This marked the beginning of the brand as we know it today. Above all, Italo envisioned the brand with the motto – ‘A new dimension in time’. Subsequently, grandson Italo Fontana founded the U-Boat brand with his grandfather’s designs proving to be a great source of inspiration. In the year 2000, Ilvo’s grandson chanced upon the designs and blueprints of his grandfather. Meanwhile, decades passed and the new millennium arrived. However, Ilvo’s designs never made it to production, and the designs remained shelved. The unique design was unlike anything before. More importantly, watchmaker Ilvo Fontana drew up designs that guaranteed optimum visibility and waterproofness. As a result, the task itself was quite a challenge. A pilot’s watch is an important and integral instrument in the cockpit. The Italian Navy commissioned wristwatches for its pilots with precise technical specifications. To better understand’s the brand’s legacy and birth, we must start in the year 1942. U-Boat Brand History The Brand’s Backstory
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